No, this is nothing to do with a visit to your local eye centre but, as the title says, it’s about letters.
As ubiquitous as the black cab and the double-decker bus, so omnipresent in the city it is practically invisible, the London Underground typeface celebrates its 100th anniversary this year. In 2016, typographer Edward Johnston was commissioned to design a new typeface for all signage on the railways. The reason was that signs were ‘lost’ among the jumble of advertisements and some clarity was needed.
He took “the Roman capital and stripped it right back”.
This is Times New Roman …
And this was what he came up with …
It’s clean, a seemingly simple sans serif font, now known as the Johnston font.
Serifs are the dangly bits (quiffs); ‘sans’ is French for ‘without’. ,
If I were back in London, I’d make an effort to go … what an idyllic day out that would be.
This Week’s Quiz
– Why do we have to “mind our Ps and Qs”?
– What is the derivation of the words ‘uppercase’ and ‘lower case’?