It’s the time of year when the media like to list words which have been particularly popular over the past 12 months. Some are due to an event, such as apartheid which peaked with the death and funeral of Nelson Mandela.
Others have been invented and caught on like a virus, words such as selfie and twerking. I know what the first one means and I thought at first that the second was related. For example, “You look such a twerk taking a selfie.” Apparently I was wrong, because it is something to do with a mild case of liver cirrhosis.
My favourite word from now on was contributed by a Guardian reader commenting on this article.
Rarely-used swearword but as satisfying as bollocks. Best employed in most ‘bollocks situations’ (e.g. spilling alcohol, tiping too many typos, generally having a bad day).
Believed to refer to ‘the area of flesh between the scrotum and the buttocks.’
Today’s Jakarta Post carries a Reuters article headlined Luxury brands step up battle for traveling shoppers. It’s a load of guff, page padding which I wouldn’t have read if it wasn’t on the front page.
Luxury brands are stepping up the battle for travelling shoppers with more outlets at airports. Bruno Pavlovsky, chairman of Chanel’s fashion business, said, “This channel is becoming very important. Customers are spending time in airports where the environment has become increasingly sophisticated.”
Read that last sentence again. Is there a word in this scan from my Webster’s New World College Dictionary which leads you to think that ‘sophisticated’ applies to airports (or environment)?
Note that the root of the word is shared with sophist, which surely applies to Mr. Pavlovsky.
But I’d prefer to think of him as a scruttock.